Display carton



y 1942- J. T. CRANDALL 2,290,095

DISPLAY CARTON Filed June 12, 1940 2 Sheets-Sheet 1 r y INVENTIOR ATTORN Y DISPLAY' CARTON Filed June 12, 1940 2 Sheets-Sheet 2 /6 INVENTOR Patented July 14, 1942 DISPLAY CARTON Julian T. Crandall,

Ashaway, R. L, assignor to Ashaway Line & Twine Mfg. Co., a corporation of Rhode Island Application June 12, 194%), Serial No. 340,034 3 Qlaims. tCl. 206-44) My present invention relates to the packaging art, and has particular reference to a novel arrangement for shipping and display container.

It is the principal object of my invention to provide a shipping and display container for a,

plurality of small articles, which permits inspection of the articles without removing them from the container, and which may be readily changed to attractively display these articles for sale, both prior to sale of the article and after one of the articles has been sold.

A further object of my invention is to provide a container which is particularly suitable for the display of reels of fishing line.

Another object of my invention is to provide a container which is completely closed and protects the articles from dust in shipping but which can be readily opened for display purposes upon the counter.

Still another object of my invention is to provide a container for alternatively displaying one or a plurality of articles of merchandise, and which is readily manufactured at low cost.

With the above and other objects and advantageous features in view, my invention consists of a novel arrangement of parts more fully disclosed in the detailed description following, in conjunction with the accompanying drawings, and more specifically defined in the claims appended thereto.

In the drawings:

Fig. l is atop View of the novel container;

Fig. 2 is a side elevation thereof;

Fig. 3 is a view similar to Fig. l, the cover being removed;

Fig. 4 is a view similar to Fig. 2, the cover being removed; I

Fig. 5 is a perspective view of the cover folded for display purposes;

Fig. 6 is a perspective view of a transparent p;

Fig. 7 is a base;

Fig. 8 is a front elevation of the novel container used as a display for two fishing line reels;

Fig. 9 is a side elevation thereof, the cover portion being in section;

Fig. 10 is a View similar to Fig. 9 single fishing reel being displayed;

Fig. 11 is a front elevation of the novel container with a single fishing reel being displayed; and

Fig. 12 is a detailed perspective view of the supporting member.

It has been found desirable to provide a shipperspective view of the container with only a ping and display container for small articles, and particularly for reels of fishing line, which permits shipping a plurality of reels in the container, the container being entirely closed during the shipping to prevent dust from entering the container; the. container parts being arranged so that the reels may be attractively displayed on the counter or the like, and the display being readily changed as the reels are sold so as to maintain an attractive appearance for the container and the remaining reels. To this end ,I provide a container base in which the reels are packed, and a cover therefor which telescopes over the base and is provided with a hinge portion which cooperates with the container base, and retains the container base on the cover for display purposes.

Referring to the drawings, the novel container comprises a base 15 and a cover It, two auxiliary top portions l1 and 18 of transparent material being associated with the base, all the parts being preferably of rectangular box type. The illustration shows a container suitable for two reels of fishing cord [9 which are positioned in adjacency in the base I5, the reels being first seated in the base l5 and the transparent top I! and I8 then being positioned over the reels and having their sides fitting into the base If, the cover [6 then being positioned over the transparent top portion 11 and I8 for shipping purposes.

A double seal against dust and dirt is therefore provided, the inner transparent portion [1 and I8 individually protecting each reel of line irrespective of the sale or removal of the other reel, and the outer cover protecting the entire package. For use as a display container, the base I5 is provided adjacent one end with a tab 20, see Fig. '7, cut out of the bottom of the base and adapted to be swung or pivoted outwardly at an angle to the bottom of the base l5. The cover portion i6 is provided with slots 2! extending in spaced parallel relation transversely across the top of the cover portion It as shown in Fig. 1 and downwardly approximately two-thirds down the width of one side, as shown in Fig. 2. The slots 2| form a central cut-out portion 22, as shown in Fig. 5, which is adapted to bend inwardly along the line 23 on the top and 24 on the side, and outwardly along the line 25 at the edge, the line 25 aligning with the edge of the cover, the cover being scored along lines 23, 24 and 25 to permit bending.

The package is assembled as illustrated in Figs. 1 and 2 and is shipped to the retailer, who reof the cover portion as shown in Fig. 9 and thus prevents the base from sliding off the cover. The transparent portions l1 and I8 keep the reels dust free while at the same time permit attractive display and inspection by the purchaser.

When one reel containing the fishing line has been sold, the base I is removed and the remaining reel with its transparent cover may be placed on the cover [6 as illustrated in Fig. 10,

with its bottom resting on the central ledge portion 26 and its side resting against the rear ledge portion 21. In the assembly shown in Fig. 9, the weights of the base and the reel rest on the vertical edges of the cover; however, in the assembly shown in Fig. 10, the weight of the single reel is directly upon the portion 22 which may bend inwardly under the weight of the reel. It may therefore be necessary to provide a hinge support 28 glued or otherwise attached to the inner side edge of the cover so that it may be flattened and out of the way when the container is closed but bent outwardly, as shown in Fig. 10, to support the central portion 22 when it is used as a display for a single reel. The use of separate transparent cover portions for each reel permits the reels to be individually sold and individually displayed in the cover without removing the dust protection.

It is thus evident that the novel shipping and display container comprises a base and cover which are readily manufactured and assembled and serve as a shipping container for a plurality of articles in the conventional manner, the articles being completely enclosed and dust free. When being shipped, the container looks like a standard container except for the slots 2| which are almost invisible. To display the articles in the container, it is not necessary to set up or add any additional parts, the cover being merely removed, pushed inwardly, and the base placed thereon with the articles attractively displayed and protected from dust; the parts being readily rearranged so that as the articles are sold, the unsold articles can be displayed inan attractive manner.

Although the shipping and display container specifically illustrated and described is used in connection with reels for fishing lines, it is obvious that any articles which are sold separately may be shipped and displayed in containers of the type described, the size and shape of the parts and the size and shape of the cover cut-out being readily changed to meet the shipping and display requirements for different articles without departing from the spirit and the scope of the invention as defined in the appended claims.

I claim:

1. In a shipping and display container, a base and a cover, said base and cover being of gen erally rectangular box form and of greater length than width, said base telescoping in said cover, said cover having spaced parallel slots extending transversely across the top thereof and partially down one side, the cover material between said slots being scored transversely at the rear edge, intermediate the rear and front edges, at the front edge, and also at the ends of the slots to provide four bending lines, whereby said cover material is adapted to fold inwardly to provide a seat for the base comprising a cut out portion with a downwardly sloping back section, an upwardly sloping intermediate section, and a downwardly sloping front section.

2. In a shipping and display container, a base and a cover, said base and cover being of generally rectangular box form and of greater length than width, said base telescoping in said cover, said cover having spaced parallel slots extending transversely across the top thereof and partially down one side, the cover material between said slots being scored transversely at the rear edge, intermediate the rear and front edges, at the front edge, and also at the ends of the slots to provide four bending lines, whereby said cover material is adapted to fold inwardly to provide a seat for the base comprising a cut out portion with a downwardly sloping back section, an upwardly sloping intermediate section, and a downwardly sloping front section, the sloping back section of the cut out portion having a foldable support.

3. In a shipping and display container, a base and a cover, said base and cover being of generally rectangular box form and of greater length than width, said base telescoping in said cover, said cover having spaced parallel slots extending transversely across the top thereof and partially down one side, the cover material between said slots being scored transversely at the rear edge, intermediate the rear and front edges, at the front edge, and also at the ends of the slots to provide four bending lines, whereby said cover material is adapted to fold inwardly to provide a seat for the base comprising a cut out portion with a downwardly sloping back section, an upwardly sloping intermediate section, and a downwardly sloping front section, said base having an integral flap adapted to hook over the edge of said cover when said base is positioned in said opening to retain said base in position.

JULIAN T. CRANDALL. 

